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Combating greenwash
The UK Green Building Council (UK-GBC) has launched its new 'Green Building Guidance' Task Group.

Responding to the proliferation of information, tools, guidance, products and services around 'green buildings', the new Task Group will provide a comprehensive framework for the construction and property sector that will sign-post businesses to the most appropriate information and advice they need to embed sustainability in their organisations.

The Task Group will explore issues such as how products and services can meaningfully be compared, what constitutes best practice in sustainability and what evidence currently exists that provides a business case for organisations to become more sustainable.


The intention is to help combat greenwash and to help make sustainability profitable, by directing businesses to tools and metrics that work and that are most relevant to their organisation and allow benchmarking against peers.

The Task Group is made up of UK-GBC members representing a broad spread of organisations from across the built environment sector.

Paul King, CEO of UK-GBC said: “Even for the most committed, the sustainability landscape can be confusing and sometimes overwhelming. People looking to demonstrate good or best practice – wherever they stand in the building lifecycle or supply chain – need practical and clear guidance, to help them embed sustainability in their business, and benchmark themselves against their peers.

“The Green Building Guidance Task Group will develop a framework populated with the most important targets, tools, metrics, and examples of best practice for each sector – as assessed by industry professionals for industry professionals.”

UK-GBC members on the Green Building Guidance steering group include: Arup, Aviva, BBC, BRE, John Lewis, and M&S.

More can be found here